TV ADVERT SPARKS MASSIVE BUSINESS BOOM FOR ONLINE TAKEAWAY APP
Online takeaway app Foodhub reports boom in sales in wake of controversial risqué advert.
CEO reveals orders have surged by 10% since TV ad first aired.
Online takeaway app Foodhub has revealed how a controversial saucy TV advertising campaign sparked a sensational sales boom for the business.
Since the company’s first-ever TV advert began airing in December 2023, the business has seen a positive 10% upswing in orders, with the Company’s social channels also reaping the rewards of the risqué marketing campaign.
Foodhub is an online takeaway ordering app rivalling the likes of Uber Eats, Just Eat and Deliveroo, home to over 30,000 restaurants and takeaway partners in the UK and abroad.
The app separates itself from other takeaway providers commercially, meaning ordering via the app or online is often up to 15% cheaper than ordering through a competitor.
Combining the nation’s favourite takeaway dishes with raunchy shots, the TV advert portrays actors making cheeky innuendos relating to fast food favourites, whilst giving the audience a taste of Foodhub’s takeaway offerings.
The production pits a man in a bathtub, tape measure in hand, questioning whether a pizza should be “10 inches or 12”, a female actor boasting about how “big” the choice is.
The advert goes on to promise the viewer “a night to remember”, encouraging them with a cheeky “you know you want to”.
Ardian Mula, Foodhub CEO, said: “We are delighted with the results off the back of our first TV advert. We invested nearly £200,000 in the creation of the advert and for the space on Sky channels and the return of interest has been significant for the brand.
“The advert divided opinion given its controversial angle, but that’s why it’s got people talking. Once the advert was first broadcast, the internal morale boost was clear to see. The team were ecstatic to see Foodhub on TV, and this has allowed us to claim the sought after tag of ‘as seen on TV’.”
Off the back of the advert’s success, Foodhub has pledged to continue pushing marketing boundaries to capitalise on its new audience, with its second ad airing for the first time last month.
Ardian Mula: “As a business, we’re not afraid to take risks, we want to be bold and daring in our goal to take on the big fish of the industry, so that’s what we did! Ultimately, the advert has delivered exceptional results for the business, so we’re already looking at what comes next.”
