COVERIS SUPPORTS SIMPLY LUNCH’S SUSTAINABILITY JOURNEY
Coveris supports Simply Lunch’s sustainability journey – Leading food-to-go business Simply Lunch launch its eye-catching new Stir Me Up Salad range with vibrant packaging achieving visual appeal.
Through its partnership with Coveris, Simply Lunch’s Stir Me Up Salads deliver significant environmental benefits through its new engaging packaging. Moving to Coveris’ lidded trays, a recyclable solution, Simply Lunch achieve an 85% plastic reduction compared to its previous packaging.
Aligned in their commitments to sustainability, this packaging development supports Coveris’ vision of No Waste and Simply Lunch’s waste reduction goals through material downgauging and the maximisation of material lifecycles. Made from certified sustainably sourced board, OPRL (On-Pack Recycling Label) guidance helps consumers to engage with Simply Lunch’s sustainability journey and the range’s recyclability.
Simply Lunch’s Stir Me Up Salad range consists of five exciting new and re-imagined salads, such as Bhaji Rainbow Salad and Chicken Caesar Salad, and are now available to purchase. With this range, Simply Lunch has utilised the packaging’s fully printable outer face to create an engaging range that communicates its values, such as making sustainable eating easier. The range’s shelf-appeal is enhanced further thanks to the packaging’s large window offering consumers greater product visibility, grabbing their attention.
William Page, Simply Lunch’s Marketing & Branding Manager, said “Working with like-minded packaging partners is key for us to hit our ambitious sustainability objectives. Coveris has supported us in the development of this product, providing expertise where needed. This pack reinforces our purpose of ‘improving lives through delicious food.”
Paul Robertson, Coveris’ Food-on-the-move Director, commented on the launch “Coveris is committed to its No Waste vision and is proud to support Simply Lunch on their sustainability journey with this packaging development. Simply Lunch has utilised the packaging’s printable space brilliantly to create a range that stands out on the shelf.”