Say Goodbye to High Fees: How Takeaway Businesses Can Thrive Without Corporate Delivery Platforms
Introduction
The Asian Catering Federation (ACF) has recently been vocal about the negative impact of restaurant takeaway delivery platforms on the hospitality sector. With these platforms’ high commission fees and their preference for centralised dark kitchens, many high street restaurants and takeaways are struggling to survive.
There’s no doubt that the rise of corporate delivery platforms has revolutionised the food industry, providing convenience to customers and expanding the reach of many takeaway businesses. However, these benefits often come with a hefty price tag. High commissions, fees, and loss of customer data are just a few of the challenges that takeaway operators face when partnering with big delivery platforms. In this blog post, we’ll explore how takeaway businesses can avoid these pitfalls and thrive independently.
Understanding the Impact of High Fees
Corporate delivery platforms like Uber Eats, Deliveroo, and Just Eat typically charge significant commissions on each order, ranging from 15% to 30%. For many small takeaway businesses, these fees can eat into already thin profit margins. Additionally, these platforms often impose service fees, delivery charges, and marketing fees, further reducing the revenue that operators take home.
Loss of Customer Data and Relationship
Another significant downside of relying on corporate delivery platforms is the loss of direct customer relationships. When customers order through these platforms, the delivery company retains the valuable data, including email addresses, order history, and preferences. This data is crucial for building customer loyalty, tailoring marketing efforts, and understanding customer behavior. Without it, takeaway businesses miss out on opportunities to engage and retain their customers directly.
Embrace a DIY Delivery System
One effective way to avoid high fees is to implement your own delivery system. Here are some steps to get started:
- Hire In-House Delivery Drivers: By employing your own drivers, you can maintain control over the delivery process and avoid paying commission fees to third-party platforms. Ensure your drivers are well-trained, reliable, and equipped with the necessary tools for efficient deliveries.
- Use Delivery Management Software: Invest in delivery management software to streamline the process. These tools can help you manage orders, track deliveries in real-time, and optimise routes for efficiency. Popular options include Tookan, Onfleet, and GetSwift.
- Set Up an Online Ordering System: Create a user-friendly website or mobile app that allows customers to place orders directly. Ensure that the platform is easy to navigate, secure, and offers multiple payment options. Integrate your online ordering system with your delivery management software for seamless operations.
Partner with Local Delivery Services
If managing your own delivery system isn’t feasible, consider partnering with local delivery services. These smaller, regional companies often charge lower fees than the big corporate platforms and may offer more personalised service. Building relationships with local delivery providers can also support your community and foster goodwill.
Implement a Click-and-Collect Model
Encourage customers to order online and pick up their meals in-store with a click-and-collect model. This approach eliminates delivery fees altogether and allows you to maintain direct contact with your customers. Promote the convenience and speed of click-and-collect through your website, social media, and in-store signage.
Focus on Building Customer Loyalty
Retaining customers is more cost-effective than acquiring new ones. Implement loyalty programs and offer incentives to encourage repeat business. Collect customer feedback and use it to improve your services. Regularly engage with your customers through email marketing, social media, and personalised promotions.
Leverage Social Media and Online Marketing
Increase your online presence and attract new customers through effective social media and online marketing strategies. Create engaging content that showcases your menu, highlights customer testimonials, and offers exclusive deals. Utilise platforms like Facebook, Instagram, and Google My Business to reach a wider audience and drive traffic to your website.
Conclusion
Avoiding big corporate delivery platforms and their exorbitant fees doesn’t mean sacrificing convenience or customer reach. By implementing your own delivery system, partnering with local services, and focusing on customer loyalty and online marketing, takeaway businesses can thrive independently. Take control of your operations, build direct relationships with your customers, and keep more of your hard-earned revenue.
Take Action Now
Ready to take your takeaway business to the next level without relying on costly corporate delivery platforms? Start by exploring your options for in-house delivery, local partnerships, and click-and-collect models. Stay tuned to Takeaway Times for more tips and strategies to help your business succeed in a competitive market.
Images: Image by freepik
